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How to create spooktacular Halloween emails
It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch your...
View ArticleHow Costumes.com.au got a 30% increase in email revenue
Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000...
View ArticleHow to win big with incredible 24/7 customer support
We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or...
View ArticleThe birth of Black marketing
When you Google Black people in marketing, the results are disheartening. Even today it is estimated that only around 6.6% of marketing professionals in the US are Black, this is not even close to...
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Emails that support the planet
We recognize that action on climate change is everyone’s responsibility. Not just our people’s, but ours as an organization too. That’s why we’ve decided to fast-track our efforts towards becoming a...
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Gain more customer insight with Single Customer View
With this release, we focus on putting customers first, front, and center in meaningful ways that drive up customer satisfaction and unlock value for marketers. After all, customer-centric businesses...
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Don’t be scared of iOS 15
Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Well, we weathered that storm, and we’re ready to do the same again. Being a marketer is all...
View ArticleWhat can you learn by looking at benchmark statistics?
Email is the unprecedented champion of marketing channels. Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for...
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Human-to-human marketing: what is it and why is it important?
Human-to-human marketing (H2H) is the best way to stand out in the competitive market today. Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences...
View ArticleChristmas ads 2021: the art of brand storytelling
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from...
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